Our Vision

"Health Bridge is committed to providing the highest quality patient retention services, with a full product experience and support to improve patient’s health outcomes and maintain product loyalty."

Never before has the need for patient retention been so critical to the pharmaceutical industry. Aggressive sales and marketing approaches have reached a point of limited return. The challenge today is not only to acquire new patients, but to retain them. It is estimated that 20% of patients never fill their prescription, and up to 50% are not taking their prescribed therapy within 6 months. Why? The reasons are many, and stakes are high. It is in the best interest of the patient, pharmaceutical companies, and payers to have the desired health benefit of patients taking their medication. Defection forces are those forces other than medical that cause patients to move away from your product creating a significant gap in patient care. These external forces strip away all efforts exerted into getting a patient to start and continue taking a medication. Defection forces might include non-compliance, competitive product pressures and/or formulary influences. Health Bridge helps to minimize those defection forces that start the moment the patient gets their 1st prescription.